A mountainous region of ancient Greece, Arcadia was originally recognized for being an isolated scene full of nature and harmony, offering a place for peace. Arcadia Cannabis believes in letting your mind take you to that one place and provides products to help make relaxation and meditation part of your lifestyle.
Branding Arcadia began with developing a series of plant illustrations that captures nature’s calmness in a tropical setting. The next step was creating a packaging color palette based on product names that felt complimentary to the primary blue and green. The outcome was the thoughtful use of bold and energizing colors to be reminiscent of Bali’s rainforests and California’s sunsets.